Jide Sobo

Opinion

Jide Sobo

The power of context in improving digital media performance

26 November 2020 • Ebiquity’s Jide Sobo outlines the findings of a new report on the role of context in optimising digital media ROI.

Opinion

Jide Sobo

How to optimise value in programmatic

06 May 2020 • Getting to grips with programmatic is daunting, but is perfectly possible for advertisers to demystify the ecosystem and improve return on investment, writes Ebiquity’s Jide Sobo.

About Jide Sobo

Jide Sobo is Director, Strategy & Innovation at Ebiquity, having previously been Director of Digital at the company. He has worked in digital marketing for the last 15 years, advising clients including J&J, Danone, Kingfisher, Morrisons, Burger King, and Tesco. He has also partnered with mobile operators where he helped develop early mobile advertising propositions. Before joining Ebiquity, Jide was Head of Mobile for media agency MEC.